Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowFitbit unit sales worldwide 2010-2023
Fitbit sold about 6.6 million units of its smart fitness devices in the year 2023, down from 9.2 million units in the previous year.
Fitbit device sales – additional information
Fitbit device sales registered an impressive growth from 2010 to 2016, rising from almost 60 thousand units sold to almost 23 million. The company offers many different models of fitness trackers trackers with fitness and health related functions, such as counting steps, calories, distance, active minutes, monitoring heart rate and sleep tracking. It also sells a Wi-Fi connected scale. Suggested retail prices of Fitbit devices vary from 80 U.S. dollars to 300 U.S. dollars.
Fitbit, one of the leading companies in the wearable industry, had almost 35 percent of the market share of wearable device unit shipments in the first quarter of 2015. However, after the introduction of the Apple Watch, the company lost its position and left the podium to other manufacturers, including Xiaomi and Samsung. In 2023, Apple held over 20 percent of the market, shipping roughly 38 million Apple Watches in the entire year.
Fitbit device sales – additional information
Fitbit device sales registered an impressive growth from 2010 to 2016, rising from almost 60 thousand units sold to almost 23 million. The company offers many different models of fitness trackers trackers with fitness and health related functions, such as counting steps, calories, distance, active minutes, monitoring heart rate and sleep tracking. It also sells a Wi-Fi connected scale. Suggested retail prices of Fitbit devices vary from 80 U.S. dollars to 300 U.S. dollars.
Fitbit, one of the leading companies in the wearable industry, had almost 35 percent of the market share of wearable device unit shipments in the first quarter of 2015. However, after the introduction of the Apple Watch, the company lost its position and left the podium to other manufacturers, including Xiaomi and Samsung. In 2023, Apple held over 20 percent of the market, shipping roughly 38 million Apple Watches in the entire year.
